Gennady Babichenko, CEO, founded the company in Nampa, Idaho in 1998. At the time, he was a young dental professional specializing in removable prostheses. Initially, he focused the small company on serving local dentists by improving removable restoration products. By emphasizing market opportunities outside Idaho, he has guided the company through rapid growth, which escalated even as other dental laboratories faltered during the national economic recession that began in late-2007. That year, he relocated the company to its current, state-of-the-art facility in Meridian, Idaho. Recently, he again expanded the rapidly growing operation, opening an affiliate office in the neighboring state of Utah.